Honey browser12/20/2023 ![]() When a member makes a purchase from merchants partnering with the company, Honey shares part of their commission with the member in a cashback program. Honey's revenue comes from a commission made on user transactions with partnering retailers. In 2020, Honey launched a web series called "Honey Originals", where Honey partners were interviewed, including segments "20 Questions with _" and "Add To Cart with _". Similarly to NordVPN and Amazon's Audible, it offers paid sponsorships to popular YouTube channels such as MrBeast to expose the service to its viewers. Honey has become known for its heavy use of YouTube advertising and channel sponsorships for its marketing. Nearly immediately after PayPal acquired Honey, Amazon claimed to its users that the extension was a security risk that sold personal information many believe Amazon's claim was motivated by PayPal's newly acquired ability to compete against Amazon. On January 6, 2020, it was acquired by PayPal for about $4 billion. By January 2018, Honey raised a total of $40.8 million in venture backing. Honey raised a $26 million Series C round, led by Anthos Capital in March 2017. By March 2014, the company had 900,000 organic users. A bug tester leaked the tool to Reddit, where it went viral. Entrepreneurs Ryan Hudson and George Ruan founded Honey in November 2012 in Los Angeles, California, after building a prototype of the browser extension in late October 2012.
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